Juices Wild Re-Brand

Juices Wild is a local Atlanta shop that provides organic smoothies, fresh juices, and a wide array of health products. They have a fun, engaging, vibrant vibe that attracts people from all walks and stages of life. They're actively involved in the community and have a very loyal customer base. 

Asset 20@300x.png
original logo.jpg


blue stacked@300x.png


The Logo

I referenced their previous logo with the three juice spurts which provides both energy, excitement, and emphasis. I also wanted the logo to seem wild, without being too quirky, and also relating to the energetic swirl and smooth flow that occurs when someone makes and sips a smoothie. The curves of the letters relate to this, while still maintaining structure and consistency which is the basis of good smoothie making.


New Brand Colors and Logo Variations

Screen Shot 2020-04-09 at 12.15.55
Rollup Mockup.jpg


Screen Shot 2020-04-09 at 12.15.45

Instagram Style

paper-shopping-bag-mockup-05 copy.jpg
Brown Glass Logo Mockup.jpg