vehicle_branding_mockup_edited.jpg

Juices Wild Re-Brand

Juices Wild is a local Atlanta shop that provides organic smoothies, fresh juices, and a wide array of health products. They have a fun, engaging, vibrant vibe that attracts people from all walks and stages of life. They're actively involved in the community and have a very loyal customer base. 

Asset 20@300x.png
original logo.jpg

Before

blue stacked@300x.png

After

The Logo

I referenced their previous logo with the three juice spurts which provides both energy, excitement, and emphasis. I also wanted the logo to seem wild, without being too quirky, and also relating to the energetic swirl and smooth flow that occurs when someone makes and sips a smoothie. The curves of the letters relate to this, while still maintaining structure and consistency which is the basis of good smoothie making.

cheerful-colleagues-at-break-MBKS7CL.jpg

New Brand Colors and Logo Variations

Screen Shot 2020-04-09 at 12.15.55 PM.pn
Rollup Mockup.jpg

Typography

Screen Shot 2020-04-09 at 12.15.45 PM.pn
T-Shirt-Mockup2.jpg

Instagram Style

paper-shopping-bag-mockup-05 copy.jpg
beautiful-juice-relaxation-tattoo-vacati
Brown Glass Logo Mockup.jpg