Juices Wild Re-Brand
Juices Wild is a local Atlanta shop that provides organic smoothies, fresh juices, and a wide array of health products. They have a fun, engaging, vibrant vibe that attracts people from all walks and stages of life. They're actively involved in the community and have a very loyal customer base.
I referenced their previous logo with the three juice spurts which provides both energy, excitement, and emphasis. I also wanted the logo to seem wild, without being too quirky, and also relating to the energetic swirl and smooth flow that occurs when someone makes and sips a smoothie. The curves of the letters relate to this, while still maintaining structure and consistency which is the basis of good smoothie making.